Shared Media
Brand Storytelling II
Blog Story: From Track to Tabletop
In The Icons Collection, Hot Wheels and Formula 1 invite fans to rediscover the thrill of speed in collectible form. This series transforms three legendary F1 cars, driven by Ayrton Senna, Michael Schumacher, and Alain Prost, into finely detailed 1:64-scale miniatures that honor the art of racing.
Each model tells a story of mastery. Senna’s relentless drive reflects courage; Schumacher’s focus captures the mind of a champion; and Prost’s calculated precision embodies calm control. Together, they form a trilogy of legacy and discipline that transcends the racetrack, proof that true design is both emotion and engineering.
Collectors today grew up racing Hot Wheels across living-room floors. Now, they collect those memories as art, moving from track to tabletop. Every curve, metallic finish, and aerodynamic contour recalls the thrill of motion and the timeless beauty of design. Each model bridges generations, reminding us that craftsmanship is not just built; it’s inherited, refined, and reimagined.
Across social platforms, fans are adding their own chapters to this legacy. They share unboxing videos, cinematic reels, and close-ups that reveal every sculpted detail – all united under the hashtag #IconsCollection. Each post celebrates not only the product, but the shared culture it inspires: one where speed meets story, precision meets passion, and design connects a global community of creators and collectors alike.
For Hot Wheels, success isn’t measured in likes or views; it’s measured in legacy. Every share is a lap in an ongoing race toward excellence, proving that innovation and artistry can travel side by side, one miniature at a time.
Instagram Posts and Captions
Get Ready to Race — The Icons Are Coming June 5
Hot Wheels × Formula 1: Legends Return at 1:64 Scale
Feel the adrenaline of legends reborn. Precision meets passion in Hot Wheels’ newest limited-edition release: The Icons Collection. This collaboration between Mattel Creations and Formula 1 transforms three legendary racing machines driven by Ayrton Senna, Michael Schumacher, and Alain Prost into 1:64-scale works of art that embody the essence of speed and craftsmanship.
Each model is built from 99% recycled ZAMAC metal and certified post-consumer plastic, aligning with Formula 1’s global Net Zero 2030 goal. The collection pays tribute to F1’s history while pushing the boundaries of sustainable design, merging nostalgia with responsibility.
With more than 8 billion Hot Wheels cars sold worldwide and a collector community spanning over 150 countries, this campaign celebrates not just racing heritage, but the artistry of engineering that inspires generations.
Subscribers will receive exclusive behind-the-scenes access to the design process, interviews with Hot Wheels engineers and F1 historians, and an early-purchase window before the global release on June 5.
Join a worldwide community of fans who don’t see these miniatures as toys, but as legends reborn in motion. Because true icons never retire; they evolve, one lap at a time.
Deluxe Suite
- Breakfast
- 42" LED TV
- Air Condition
- In-room Dinning
- Bath Tub
- Coffee Machine
- City Scape View
- Kitchenette
Deluxe Two Bedroom Suite
- Breakfast
- 48" LED TV
- Air Condition
- Personal Butler
- Bath Tub
- Coffee Machine
- City Scape View
- Kitchenette